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Connected TV vs Linear TV | What’s the Difference?
This year we’ve leaned in heavily on Connected TV advertising — and here’s why. 📺 Linear TV = traditional broadcast or cable (local channels, cable boxes). 🌐 Connected TV (CTV) = streaming over the internet through apps like Hulu, Peacock, Disney+, and more — on your phone, tablet, or smart TV. The big advantage of CTV? Targeting ...
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