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At Created in L.A I got to chat with Disney’s Chief Marketing Officer, Asad Ayaz, and ask him how Disney plans to expand and grow their relationships with creators. Created in L.A was a two day event filled with networking, master classes, celebrating how far the creator economy has come and empowering each other for what it can become. I am so grateful I was able to be a part of this moment in history, @Jon Youshaei , Amanda, @Disney put on a remarkable event! Thank you @Disney Studios for invi
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All names and accounts mentioned in this video are used only as part of a public case study and strategic analysis, with full respect to everyone mentioned. This is not a comparison between creators. It is an example of how strategic thinking and the right use of social media features can take influencer marketing decisions to a completely different level. From one simple Instagram feature, we were able to identify: • Market positioning • Audience overlap • Shared communities • Competitor mappin
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