The definition of a concept review is the initial idea for a new product or feature and its implementation. A concept review is a process of evaluating different and sometimes …

Validate your product concepts as soon in the process as possible. For some products, this might include a “soft launch” in which you test the product with a small group of early adopters, …

Teams can test all sorts of scenarios on different segments of the user base to measure their efficacy. The results then inform the roadmap and optimize the current user experience.

Without a solid foundation of who the product is for and which of their pain points it solves, there’s little hope of finding product-market fit. Armed with a good idea and a solid understanding of …

Market validation is the process of presenting a concept for a product to its target market and learn from those prospective buyers whether or not the idea is worth pursuing.

As your product goes from concept or idea into production, it’s important to continue incorporating feedback into your development process. A simple, effective way to get feedback on early …

Experiments can gauge interest, prioritize marketing channels and messages, and begin testing the waters around price sensitivity and packaging. It also kicks off the feedback loop to bring …

To me, finding enough people for validating a new product is one way to measure whether it’s a good concept and market to begin with. If you’re having trouble finding prospects, it’s an early …

Market validation is the process of presenting a concept for a product to its target market and learn from those prospective buyers whether or not the idea is worth pursuing.

This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking on lean market validation. For many first-timers with great ideas, the …