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  1. About Us - Aberdeen Strategy & Research

    Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform …

  2. Home - Aberdeen Strategy & Research

    Aberdeen Strategy & Research, a division of Spiceworks Ziff Davis, with over three decades of experience in independent, credible market research, helps illuminate market realities and inform …

  3. 39 Essential Content Marketing Facts - aberdeen.com

    Sep 3, 2014 · Just in time for Content Marketing World 2014, I’ve pulled 39 of the most compelling findings from this library based on Aberdeen’s primary research. You can download every report …

  4. Research - Aberdeen Strategy & Research

    Fueled by analyst expertise and data-driven insights that will hit home with your potential buyers, Aberdeen research content pieces convert at a higher rate and deliver key insights to in-market …

  5. Research Insights - Aberdeen Strategy & Research

    View Aberdeen’s fact-based, unbiased research insights Search and download resources from our latest research, or log in below to view the full research library.

  6. The CMO and the Sales Leader: A Match Made in Heaven - Aberdeen ...

    Mar 1, 2017 · Aberdeen's Guest Contributors are subject matter experts from a wide range of roles within various organizations. These folks are notable thought leaders in their fields who, through our …

  7. Stat of the Week: The (Rising!) Cost of Downtime - Aberdeen Strategy ...

    Apr 21, 2016 · Wouldn’t it be easier to sell to them if you already knew who they were, what they thought of you, and what they thought of your competitors? Good news – It is now possible to know this, with …

  8. Answering the ROI Question for Customer Experience Management

    Aug 19, 2014 · Omer Minkara is the Vice President, Principal Analyst at Aberdeen, researching Best-in-Class practices and emerging trends in the technologies and business processes used to enhance …

  9. Trigger Events: Making the Most of Real-Time Sales Intelligence

    Apr 15, 2014 · These are real-time changes in social, economic or business climates that can have an immediate impact on the marketing, selling and customer service interactions that drive and populate …

  10. Join Our Research Panel - Aberdeen Strategy & Research

    Your responses will help define the Best-in-Class, and Aberdeen’s research will allow you to benchmark your performance against similar firms to see how you stack up.