Ads of the Week: Wet Ones gets cheeky, Ghostface goes retro and vegetables make music

Wet Ones fooled fans with a fake celebrity scandal, Angry Orchard resurrected the ’90s video store and Chipotle turned fresh ...

SharkNinja’s consumer czar opens up her virality playbook

Speaking with The Drum at Advertising Week New York, Crossan-Matos offers a glimpse into a ‘virality playbook’ that gives ...

Judge of the day: Simon Gaffney says good copywriters are making a comeback

The qualities that set great copywriters apart, from conciseness and nuance to storytelling and spelling, have been ...

Who is WPP Creative’s new CEO? Tyler Turnbull in his own words

Now, less than a year into that assignment, Turnbull is preparing to leave. In early 2027, he will succeed the outgoing Jon ...

Ad of the Day: Durex puts Sean Dyche in charge of getting Wood up

Sean Dyche, the former Burnley, Everton and Nottingham Forest boss, sits at a desk in a non-league manager’s office, holds up a tube of Durex lubricating gel and says: “Utter wet nonsense.” To anyone ...

Dave Stewart on Sweet Dreams, brands and the art of leaving things out

Arthur Conan Doyle killed Sherlock Holmes in 1893 and readers made him bring him back. Ahead of B2B World Fest, Lesniak Swann ...

How influencer marketing can shape brand discovery

Brand discovery once followed a path marketers could plan around. Today, the journey might start with a creator’s video, a search query or a question posed to AI. The first answer someone finds can ...