In this series, Research Live unpicks the emerging terms you need to understand, in simple language. This week, we’re looking ...

Six in 10 subscription video-on-demand (SVOD) users in the UK are open to switching streaming services, according to research ...

AI customer experience business Siena has raised $17m in a Series A funding round led by York IE. The funding will be used to ...

Mark Barber, planning director at radio industry research body Radiocentre, will step down from his role at the organisation ...

HSBC remains the UK’s most valuable brand, with the top 10 fastest growing brands in the country all coming from the ...

AI insights platform Ask Your Target Market (AYTM) has created an AI-native operating system to allow clients to examine ...

The WFA has grown under his leadership to cover more than 150 global brands, with national associations in 60 countries and ...

Social media research business Askpolly has integrated its platform with Microsoft Copilot Cowork. The integration will allow ...

Consumer insights business TestSet has acquired a medical and healthcare panel from Shift Insight as the company expands its ...

Media measurement body Barb has admitted Amazon Prime Video as the first streaming platform to join its post-campaign ...

Three-quarters (75%) of marketers cannot estimate what proportion of their promotions are profitable, according to research from marketing professor Les Binet and Kantar chief strategy officer Dom ...

MCP is an open standard created by AI firm Anthropic for connecting AI applications and large language models to external ...