As it nears its centenary, London Philharmonic Orchestra is looking to unite both new and loyal audiences, by being bold amid ...

Looking to start using AI for more creative projects? The data shows that human-powered creativity remains on top for the ...

Corporates and NGOs are committing to longer-term strategic partnerships, as pressure to get a handle on ESG (environmental, social, governance) grows and AI rises up the corporate agenda. For 70% of ...

Tesco is introducing influencer content into its retail media offering, something it claims will allow brands’ creator spend ...

New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...

The value of marketing to the business rests on three related foundations – the importance of the ‘outside’; the importance ...

The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

The IMF expects China to grow 4.6% this year and India 6.4%, versus 2.3% in the US, 1.9% in Australia and 1% in Britain.

The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...

In the first part of a new series, The Line In The Sand, marketing consultant Johnny Corbett challenges marketers to confront ...

Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...