How publishers can work with BookTok, Bookstagram and BookTube creators without buying praise or confusing reach with reader demand.

Claude’s policy refresh clarifies deceptive campaign restrictions as AI agents take on more independent marketing work.

How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...

Sunway Pyramid celebrates Pompompurin's 30th birthday with character experiences, games, collectibles and shopping rewards.

KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.

That is the premise behind Sour Patch Kids' first integrated UK advertising campaign, "Not As Sweet As They Look," created by VCCP. The Mondelez-owned candy brand has turned its playful online rivalry ...

Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...

ChatGPT's Intelligent UI adds interactive answers and tools. Its staged rollout has distinct tier, product and Enterprise ...

Disney+ will stream Super Bowl LXI alongside ESPN and ABC, giving Disney another route to deliver its biggest football broadcast to subscribers. The October 7 announcement adds distribution through ...

Haiku 5.5 makes repetitive AI work cheaper, but marketing teams need to check prompt bands, quality and total task cost.

ChatGPT can turn answers into interactive tools. Marketers should rethink product information without assuming conversion ...