How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...

KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.

Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...

Haiku 5.5 makes repetitive AI work cheaper, but marketing teams need to check prompt bands, quality and total task cost.

A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...

How publishers can work with BookTok, Bookstagram and BookTube creators without buying praise or confusing reach with reader demand.

Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.

That is the premise behind Sour Patch Kids' first integrated UK advertising campaign, "Not As Sweet As They Look," created by VCCP. The Mondelez-owned candy brand has turned its playful online rivalry ...

Sunway Pyramid celebrates Pompompurin's 30th birthday with character experiences, games, collectibles and shopping rewards.

Claude’s policy refresh clarifies deceptive campaign restrictions as AI agents take on more independent marketing work.

ChatGPT can turn answers into interactive tools. Marketers should rethink product information without assuming conversion ...