KFC Singapore's Meowfluencer Search turns pet fandom into a public vote, merchandise and a year-long cat ambassador role.
Carat, Tinuiti and agency peers are advancing AI media buying, while marketers face new questions about approval rights and ...
A practical executive positioning guide for PR teams, covering story lanes, media credibility, interviews, bylines, proof, ...
How B2B PR teams turn useful evidence into earned coverage with better story selection, journalist targeting, and clear ...
Haiku 5.5 makes repetitive AI work cheaper, but marketing teams need to check prompt bands, quality and total task cost.
Nailoong gives Changi a character-led route through shopping, games and collectibles, linking fandom with travel retail.
OpenAI adds visual ChatGPT ads, broader measurement integrations and brand-suitability pilots as it courts larger media ...
MNL FW26 used Thai celebrity fandom, regional creators and fashion media to turn Filipino fashion into a cross-border ...
TikTok Ad Network opens to U.S. advertisers across nearly 400,000 apps, extending TikTok campaigns beyond the platform.
ChatGPT can turn answers into interactive tools. Marketers should rethink product information without assuming conversion ...
Bite Into Glory reframes oral care as sporting equipment by supporting para-archer Kholidin’s mouth-draw technique.
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