The question is no longer just how much to spend on an entertainment launch, but when to spend it and whether audience response should shape the decision.

Net revenue stood at €3.81 billion, up from €3.53 billion in the same period in 2025.

YouGov’s India Festive Shopping Report 2026 points to a festive market in which purchase timing, category priorities and discovery habits are changing, even as shoppers remain attentive to quality, ...

BGMI has launched a humour-led campaign by 22feet to encourage players to overcome hesitation and enjoy the game without worrying about their skill levels.

Chandrika has launched a new television campaign featuring Keerthy Suresh, combining its Ayurvedic heritage with a contemporary narrative to promote naturally glowing skin.

Wonder Cement has appointed Mahesh Singh as vice president – corporate brand communication, bringing more than two decades of experience across brand strategy, integrated marketing, media and public ...

Flipkart’s Big Billion Days campaign uses celebrity-led storytelling and consumer disbelief to spotlight the Samsung Galaxy S25 at ₹57,999.

The fifth edition of Portfolio Night in India, organised by The One Club for Creativity in partnership with Omnicom Advertising India, brought emerging talent face-to-face with industry leaders for ...

CheilX has appointed Tania Sinha to head its Delhi office, strengthen client partnerships and drive regional expansion, building on her experience in brand strategy and integrated marketing.

Its AI-powered customer engagement promises higher conversions, but marketers must weigh measurable growth against brand identity and consumer trust.

Bridgestone India has integrated its brand into Parmish Verma’s music through a road-trip narrative, using entertainment-led marketing to connect with audiences.

adfest has introduced a new visual identity by Into Creative, designed to reflect its Asian heritage and ambitions for the next generation of creativity.