A new playbook from Amazon Ads, MMA Global India and WPP Media, From Fragmentation to One View, identifies measurement as the biggest barrier, rather than a lack of budget or ambition.

The question is no longer just how much to spend on an entertainment launch, but when to spend it and whether audience response should shape the decision.

YouGov’s India Festive Shopping Report 2026 points to a festive market in which purchase timing, category priorities and discovery habits are changing, even as shoppers remain attentive to quality, ...

Net revenue stood at €3.81 billion, up from €3.53 billion in the same period in 2025.

BGMI has launched a humour-led campaign by 22feet to encourage players to overcome hesitation and enjoy the game without worrying about their skill levels.

Chandrika has launched a new television campaign featuring Keerthy Suresh, combining its Ayurvedic heritage with a contemporary narrative to promote naturally glowing skin.

Wonder Cement has appointed Mahesh Singh as vice president – corporate brand communication, bringing more than two decades of experience across brand strategy, integrated marketing, media and public ...

The fifth edition of Portfolio Night in India, organised by The One Club for Creativity in partnership with Omnicom Advertising India, brought emerging talent face-to-face with industry leaders for ...

Discover how AI, regional targeting, and changing consumer behaviors are redefining the festive marketing landscape and shopper journeys in India.

Flipkart’s Big Billion Days campaign uses celebrity-led storytelling and consumer disbelief to spotlight the Samsung Galaxy S25 at ₹57,999.

Fine fragrance brand announces Ayushmann Khurrana and Sobhita Dhulipala as brand ambassadors for new everyday fragrance ritual positioning.

CheilX has appointed Tania Sinha to head its Delhi office, strengthen client partnerships and drive regional expansion, building on her experience in brand strategy and integrated marketing.