The Heineken Company has leveraged GumGum's Attentive Lift tool for two of its flagship campaigns this summer, in a UK first.

Fred. Olsen Cruise Lines has appointed London-based PHD UK to support the cruise line’s media strategy for its smaller ships.

Zuant has launched its biggest product overhaul to date, bringing the tools needed to capture, manage & act on event leads ...

Leia Reuter at dentsu explores how shared social moments can create powerful opportunities for brands when social & OOH are ...

Why go out? Waitrose is celebrating the joy of a night in with its new 'Fine Dine In' campaign from Wonderhood Studios.

Muscle Beach, led by award-winning director Tomás Peña, has launched with a focus on traditional filmmaking with AI ...

Global ad spend is forecast to grow 11.9% to $1.34trn in 2026, according to the latest data from WARC Media. This comes on ...

Integrated media agency, MFM, has appointed Celine Prevos as Media Director, to strengthen the agency’s strategic media ...

SAMY has acquired Get Engaged, a leading US social-first agency specialising in creators, talent, entertainment and culture.

Social media has overtaken friends & family as the biggest source of fashion inspiration for shoppers, according to new ...

AEG and O2 today announced a major multi-million-pound extension of their long-standing naming rights partnership for ...

The IPA & the Sponsorship Effectiveness Forum (SEF) have identified the practices most closely associated with effective ...