Digiday

In Graphic Detail: LLMs keep citing YouTube in search results

YouTube has long been the platform people go to learn how to do things. Now it seems AI systems are increasingly sending them there too. Across LLMs and AI search products, YouTube is emerging as a ...
Digiday

Marketers have bought into microdramas — but a lack of ROI might make them irrelevant

Marketers have long since tried to make advertising something people actually want to watch — with varying shelf life results. (Remember Quibi, the mobile video streaming that shut down just six ...
Digiday

Media Buying Briefing: Handicapping the fight to win over Coca-Cola’s North American media

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → For the last three ...
Digiday

Google’s ad tech remedies decoded: what changes, what doesn’t and what will take years

Google monopolized online advertising and the remedy is a code of conduct. Seventeen months of post-verdict wrangling brought the industry to this point. Judge Leonie M. Brinkema ruled the online ad ...
Digiday

Why WPP isn’t the biggest casualty in the PepsiCo-Coca-Cola-Publicis shuffle

WPP is set to win Coca-Cola’s global media, data and tech business. For CEO Cindy Rose, the timing couldn’t be better. A year into trying to fix the holdco, a win of this size, from a brand with ...
Digiday

Google rolls out pay-per-value AI licensing program to publishers

Google has been quietly scaling a pay-per-value AI licensing scheme for publishers. But critics say the program looks less like a meaningful payout and more like a legal fig leaf. The tech giant, ...
Digiday

Pinterest unveils new suite of ad tools, including Visual Search Ads, in its pitch to brands

Pinterest is introducing a range of ad tools and experiences as it looks to get ahead in the AI age. The features, revealed at “Pinterest Presents” on Tuesday, will roll out in the coming weeks. One ...
Digiday

Talent firm 24 Seven consolidates the new business efforts of its three concentric agencies

Ten months after acquiring three agencies of differing but complementary abilities, talent staffing firm 24 Seven has assembled them into a cohesive pitch machine while keeping their individual ...
Digiday

How Reuters’ dynamic paywall is boosting subscriptions and ads

“It’s basically like magic. Overnight, the dollars start to flow.” That’s how Phil Andraos, gm for digital at Reuters, described the dynamic paywall Reuters launched earlier this year, speaking ...
Digiday

Future of TV Briefing: Inside The Wall Street Journal’s new shows strategy

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...
Digiday

Future of Marketing Briefing: Imagining the ad business hiding inside Meta’s Muse

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series → Meta built its $243 billion ads ...
Digiday

Some creators want to negotiate deals like TV networks

Last week, European creator management firm Arcade held the region’s first-ever media upfront in London. It’s a sign of where the creator economy is headed: over the last year, creators have been ...