Coca-Cola is expanding its beverage portfolio with a range of new flavors across Coca-Cola, Powerade, Mr. Pibb, Topo Chico ...

Advertisers are increasing their budgets to attract new audiences, but 81% are failing to reach people beyond the audience ...

Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly ...

Google Cloud on Friday launched a new Gemini agent designed to handle knowledge work, create content, write and run code, and ...

What's an idea the industry treated as untouchable for years—growth playbooks, agency models, client relationships—that this ...

Artificial intelligence can generate content at unprecedented speed, but marketing leaders believe its ability to replace ...

In-app purchase revenue across the Gulf Cooperation Council (GCC) grew 41 percent between the first quarter of 2024 and the ...

AI is already embedded in digital advertising, helping marketers target audiences, bid for inventory and optimise campaigns.

GANNI and lululemon will bring their new collaboration to Dubai on Oct. 15, with the 22-piece collection available ...

Consumers are becoming more selective about what earns their money, attention and trust, forcing brands to rethink how they create value.

Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader ...

The figures point to a market in which digital investment is expanding beyond conventional search and social advertising.