Artificial intelligence may be transforming advertising production, but marketers risk losing sight of what makes a campaign ...

Omnicom Media MENA shares them with its staff. That openness is part of why Joumana Hathout, General Manager, People and ...

Saatchi & Saatchi Middle East has been named MENA Agency of the Year at the Dubai Lynx International Festival of Creativity ...

Every sector reacts to these conditions with heightened caution, most notably retail, an industry that requires economic ...

Coca-Cola is expanding its beverage portfolio with a range of new flavors across Coca-Cola, Powerade, Mr. Pibb, Topo Chico ...

Saudi grocery retailer Panda Retail has partnered with Spike Media Saudi and commerce technology company GoWit to expand its ...

Ask an agency HR head in Dubai what a Chief Creative Officer earns versus a Managing Director, and you'll get a confident, ...

Automobili Lamborghini and Dentsu Creative Italy have launched a branded content film highlighting how Lamborghini supercars ...

Google Cloud on Friday launched a new Gemini agent designed to handle knowledge work, create content, write and run code, and ...

Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly ...

Advertisers are increasing their budgets to attract new audiences, but 81% are failing to reach people beyond the audience ...

What's an idea the industry treated as untouchable for years—growth playbooks, agency models, client relationships—that this ...