There was a time when a successful marketing campaign meant getting an influencer to attend a product launch, post a few pictures and share a video with thousands of followers. The bigger the ...

Yet even as budgets grow, consumers are showing signs of fatigue. A 2025 Business of Fashion and McKinsey survey found that 68% of shoppers are frustrated by the high volume of sponsored content on ...

Over the last two decades, social media has completely transformed the way consumers interact with brands. The key challenge with traditional advertising is that people are constantly being bombarded ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Influencer marketing can work well if brands choose the right creators and let them be themselves. At HubSpot's Inbound 2024 conference, speakers and attendees discussed the importance of influencer ...

When a Chloe Ting workout video can turn Gymshark into a household name and a Monet McMichael GRWM can send a lipstick straight to a Sephora waitlist, it’s clear that traditional ads are no match for ...

Spread the loveInfluencer marketing has taken the digital world by storm. Brands are increasingly partnering with influencers to promote their products and connect with audiences in a more authentic ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

If you’re developing influencer marketing strategies, this episode is for you. Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a ...

Buzz marketing is a Viral marketing technique focused on maximizing the word-of-mouth potential of a campaign or product. These strategies can spur conversations among consumers' family and friends or ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

In our previous publication on consumer protection on social media in the context of influencer marketing, we addressed the increasing prevalence of advertising through social media, as well as the ...