Bharatesh Education Trust’s Global Business School, Belagavi, organised a one-day workshop on branding and marketing communication for MBA students on Wednesday.

For small businesses, Instagram can be much more than a platform for sharing photos, Reels and product announcements.

Rothy's is going all-in on Substack with IRL events and sponsoring personal essays. Other brands are following suit.

How publishers can work with BookTok, Bookstagram and BookTube creators without buying praise or confusing reach with reader demand.

The Vita Coco Company Co-founder and Executive Chairman, Michael Kirban, explains how the brand moved from grocery-store sampling to creator-led marketing that reached roughly 300 million views and ...

Myntra is tripling creator commissions for the festive season, shifting influencer marketing from reach and engagement to ...

In short, these Big Tech skeptics argue, journalists and politicians have fallen prey to a counterintuitive PR strategy, one that stokes media frenzies over ludicrous sci-fi scenarios in order to hype ...

With a peak monthly income of 3.22 million yen, I now consistently earn over 2 million yen per month through TikTok affiliate ...