How Zocket evolved from simplifying digital advertising to rethinking how enterprise consumer brands run marketing in an ...

Benecol, the UK’s number one cholesterol-lowering food brand, has unveiled a bold new brand identity and refreshed packaging, ...

CNK is leveraging 40 million addressable customers, personalized promotions and influencer campaigns to attract younger ...

After a viral 'Odyssey' trailer, 'Other Mommy' opened to $27.5 million despite poor reviews. Can Blumhouse turn a marketing ...

Lurpak has launched a UK marketing campaign to mark its 125th anniversary, featuring an interactive food experience, a new annual award for home cooks and limited-edition packaging.

The Orchid Pune has appointed Rashmi Jha as Marketing & Communications Manager, with responsibility for the hotel’s marketing ...

Mumbai: “Discounts still get people to click, but they rarely get people to remember you.” Kumar Anubhav, Founder of Bridgers, ...

Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, has launched a new brand ...

You’ve found your audience. You’ve developed a winning marketing strategy. So how long do you let the campaign run? Jason Hunter, the Director of Sales for Circle City Broadcasting, says successful ...

For much of the twentieth century, breakfast at home followed a familiar pattern. Many Americans started the day with cereal, ...

Not too long ago, brands in India and beyond were looking for ways to put their products in front of larger audiences. Today, ...

Influencer marketing has moved from the edge of the media plan to its centre. In 2026, it ranks among the main growth ...