By Bola Balogun Every few months, another global beauty brand lands in Lagos confident that the campaign which succeeded in ...

Introduction In today’s competitive, dynamic and increasingly stakeholder-driven business environment, corporate ...

The award-winning actress takes on the role of a brand executive, as Meltwater celebrates 25 years of helping brands navigate the changing media landscape.New York, NY, Oct. 12, 2026 (GLOBE NEWSWIRE) ...

Rather than coming about all by itself, your daily coffee habit might have been shaped by a bunch of clever, or even ...

Turco brought it to his world. In consumer marketing, these partnerships are sexy. In B2B, he called it “geek chic.” B2B used ...

"at-above-post addthis_tool" data-url=" has announced that it is introducing a host of influencer content across its stores, ...

The votes are in, the 100 journalists have already made their choices, clubs can no longer change the outcome. But that makes ...

Generative AI has enabled deepfakes and cloned social media accounts, posing significant threats to celebrities, influencers, ...

New ad platform bolsters Tesco retail media offensive. Self-service 'Ad Manager' platform gives brands greater control and ...

After a viral 'Odyssey' trailer, 'Other Mommy' opened to $27.5 million despite poor reviews. Can Blumhouse turn a marketing ...

Creator fees are only the starting point as usage rights and paid amplification add to campaign costs. But when a post ...

Lurpak has launched a UK marketing campaign to mark its 125th anniversary, featuring an interactive food experience, a new annual award for home cooks and limited-edition packaging.