Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly ...

Conventional wisdom says businesses should keep rivals out. A new study from two UNO economists found that in some industries, inviting competition may be the smarter strategy for boosting the bottom ...

Do you know the person named Gary Vaynerchuk?He is an American entrepreneur and co-founder of the marketing agency VaynerMedia. Known as "GaryVee" on social media, he continues to share insights on ...

As Best Buy, Walmart, and Target build out marketplace ecosystems, brands are treating distribution like a performance ...

Medianews4u.com caught up with Piyush Niljikar, Head – Marketing & Branding, Atul Projects, on the evolving landscape of real estate ...

Everyone’s talking about the economy, but Republicans and Democrats can’t agree on what other issues will mobilize midterm voters.

When considering marketing strategies, "competitive analysis" is something you cannot avoid.You need to research your ...

Canada's Competition Bureau says it is 'pleased' a proposed merger, that would have seen two frozen and canned vegetable ...

Data is everywhere. StatsPanda reports that we create around 496 million terabytes of data every day. The speed of that ...

Artificial intelligence may make advertising more efficient, but Terence Kawaja doesn’t think efficiency is where the real money will be made. Kawaja, founder and chief executive of investment ...

Independent Nielsen study confirms in-game exposure drove statistically significant lifts in brand awareness, consideration, and recommendation, moving the program from a single test to a standing, ...