Demand Gen Report is now B2BMX Insights, the year-round content hub for B2B marketers covering AI, ABM and demand generation.

There was no shortage of people looking to show you how to understand and utilise social media in 2011. But the people that will have made an impact on their audience in that time will have approached ...

Thinking About 'Future Content Strategy' in the Age of AI and Short-Form VideoRecently, I have been studying B2B marketing ...

People ask me all the time what they should be reading to keep up on B2B marketing. Naturally, I have my favorite sites, since I need to keep up myself. So, here are my top B2B marketing resources — ...

Managing director at TERRITORY Influence, a leading social media and influencer marketing agency activating 4 Mio creators for CPG brands. In the ever-evolving landscape of communication, influencer ...

Since 2019, the B2B Sales & Marketing Exchange (#B2BSMX) brought together thousands of B2B practitioners looking to level up their approaches in all facets of marketing and sales. And playing into the ...

B2B tech marketing is evolving rapidly. Traditional lead-generation models are giving way to more targeted, influence-driven strategies that focus on long-term engagement rather than short-term ...

Many B2B brands have jumped into marketing strategies often used by consumer brands, including blogs, whitepapers, and LinkedIn thought leadership. But one undervalued medium still hasn't become a ...

B2B marketers are embracing video and creator partnerships. Strategies once reserved for B2C are now mainstream in B2B. LinkedIn is becoming a hub for B2B creator engagement. LinkedIn’s latest ...

In the ever-evolving landscape of B2B marketing, digital transformation has emerged as a pivotal force, reshaping strategies, processes, and outcomes. Businesses are increasingly leveraging digital ...

Blogs play important roles in B2B law firms’ marketing and business development efforts, but perhaps not the ones you think. Pick an industry, any industry. No matter which one you choose, you will ...