Thinking About 'Future Content Strategy' in the Age of AI and Short-Form VideoRecently, I have been studying B2B marketing ...

Learn how account-based targeting helps B2B teams focus on the right accounts, align sales and marketing, and drive more ...

Demand Gen Report is now B2BMX Insights, the year-round content hub for B2B marketers covering AI, ABM and demand generation.

Cutting content teams looked like savings. See why editorial judgment is the scarce role AI can't replace and what B2B ...

Find out if AI voice reception can improve B2B customer experience, capture more enquiries and support teams without ...

Reusable frames, adaptable floor plans and replaceable illuminated graphics connect exhibit design with the demands of ...

By Mark Hutchinson, Managing Director, INCEPTION Let’s be honest about the state of global B2B exhibitions: the traditional ...

Now that AI has lightened the workload of execution, should product marketing teams be narrowed down to a small number of seniors? Or should we first fix organizational structures where people are ...

Build a practical content strategy: audit your library, map buyer journeys, ship on a predictable cadence, and measure what ...

AutoTuner USA CEO Arin Ahnell told The Drive how tuners keep breaking into locked ECUs, from EVs to farm tractors, and which BMW engine his team's chasing next.

Learn how to choose the right social media platforms by analyzing audience behavior, content preferences, engagement, and ...

With a total of 236,000 visitors (119,000 trade visitors and 117,000 private visitors) from 137 countries, Frankfurter ...