Overseas expansion should not be a 'hit or miss' gamble. A gritty story of how we gathered 50,000 followers from scratch in a year and a half

I brought 100 million yen. I brought 200 million yen. But, I burned through it all.'Failures in overseas expansion usually ...

Don't Let It End as a 'One-Off'! Coke ON-Style Marketing That Transforms 'Just a Vending Machine' into a Continuous 'Fan-Building Hub'

Hello, I'm Toru, an offline marketer.I am usually involved in marketing centered on creating real-world touchpoints such as ...
Storyboard18

Stop chasing clicks: Why brands need to play the long game

Acko founder Varun Dua argues that brands need sustained investment and a clear long-term strategy to build consumer trust, ...
ET BrandEquity

DigiPlus Fest 2026: The product is the real moat for consumer brands, says Scapia CEO

During the ET DigiPlus Fest 2026, Scapia CEO Anil Goteti highlighted the importance of creating a compelling product as the ...