It’s easy to overlook some macro trends because it’s so hard to keep up in a fragmented world. Sometimes the play by play of ...

That makes live sports more complicated to execute than a broader CTV campaign. Reaching local sports fans requires navigating a web of rights agreements and inventory sources. The industry has an ...

Sometimes the universe aligns in your favor. Last Thursday, I published my new book, Welcome To The Age Of Feudal Media: What Happens When The Monoculture Collapses. So far, response has been quite ...

Local TV station sales will pay down only a fraction of Skydance’s debt - but expect CBS to be a net seller, nonetheless.

TripleLift’s Taylor Stewart on why commerce media finally gives advertisers a scalable way to connect CTV exposure to business outcomes.

Emanuele Landi explains why the smart brands will create custom ads to fit each specific platform vs maximizing reach.

For decades, local media sellers could demonstrate success through ratings, reach and frequency. But advertisers, particularly small businesses spending their own money, are demanding something more ...

While we see it all happening in front of us in soundbites and news headlines and experience this fragmentation in our daily lives, there isn't enough deep, thoughtful exploration about what this ...

Data from Chartbeat video intelligence shows that U.S. media has generated nearly 85 billion views with YouTube Shorts ...

My new book is out this week. It’s a look at what the descent into Feudal Media has brought about, not just for the media and advertising communities, but on a broader societal basis as well. In the ...

Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.