Unfair advantages don't last. In 2005, having a good website was one. In 2010, it was being on social. In 2015, it was a ...

They're buying into a brand." Today's university rebrands have to do so much more than just polish the facade. They need to ...

An unusual service model becomes “how we've always done it.” Institutional knowledge becomes part of the furniture. Employees ...

Along with being awarded a remarkable two Golds and one Bronze, Saudia Airlines and Landor capped off a fantastic evening by ...

In completely redesigning One Day, the role of global creative innovation company R/GA was to craft a brand that honours the ...

James Potter, chief operating officer at Monotype, argues that brand consistency cannot be understood from guidelines alone.

The Transform Awards North America 2026 will award excellence in rebranding and brand strategy. The awards recognize best practice in corporate, product and global brand development work in the region ...

AI has profoundly changed everything we do. In the early stages, like everyone else, we focused on efficiency, speed and productivity. But we're now at a point where our agentic roadmap is ...

Following on from an exciting evening on the historic Jones Bay Wharf in Pyrmont, Sydney in 2025, this year’s shortlisted ...

From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and ...

Transform is proud to unveil the winners of its inaugural European Wayfinding Awards. The programme recognises outstanding work from agencies, studios and in-house teams that create intuitive, ...