French soccer giants Paris Saint-Germain (PSG) have announced a new partnership with L'Oréal Groupe, the personal care company, through 2028. The sponsorship will be activated through several of ...

The Friedkin Group, the business and investment consortium led by US businessman Dan Friedkin, is seeking to sell off at least a part of its stake in English Premier League soccer ...

BeIN will cover Wimbledon exclusively in Brunei, Cambodia, Timor-Leste, Hong Kong, Indonesia, Laos, Malaysia, the Philippines, Singapore, and Thailand.

The US Rally will return to the WRC circuit for the first time since 1988, when it takes place from August 26 to 29. (Massimo Bettiol/) Motor racing’s World Rally Championship (WRC), the rally ...

The top French soccer league will reportedly go to market with a domestic broadcast rights tender in November.

The NBA is pressing ahead with plans to launch a league in Europe despite the Euroleague rejecting a collaboration offer.

European soccer governing body UEFA has announced that its president, Aleksander Čeferin, has accepted a proposal from all 55 UEFA member nations to seek re-election for a fourth ...

The LIV 2.0 project relies heavily on the league being able to convince its best players to stay on.

Pay-TV network Premier Sports has entered into a significant global streaming partnership with the International Rugby League (IRL) governing body, ahead of the 2026 Rugby League ...

The 2027 Australian Open will be held in Melbourne between January 11 and 31. (Clive Brunskill/) Food delivery service DoorDash has continued its recent spate of sports sponsorships by striking a deal ...

BKB Bare Knuckle Boxing, the nascent combat sport promotion, has struck a new broadcast deal in the Mexican market with broadcast group TV Azteca. The four-channel broadcaster, ow ...

Extreme H, off-road motor racing’s hydrogen-based series, has renewed its global broadcast agreement with sports streaming giant DAZN. Under the extended deal, DAZN will continue to make its coverage ...