SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS -- Annual pre-show gathering delivers executive perspective, product discovery, and company ...

AUTOMOTIVE AND POWERSPORTS BRANDS TO SHOWCASE INNOVATION AND CUSTOMIZATION AT 2026 SEMA SHOW -- Major OEMs will showcase vehicles, products and experiences Nov. 3-6 in Las Vegas. --   DIAMOND BAR, ...

BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS -- Four-part series shares the story of each class champion and their winning build from the 2025 SEMA ...

SEMA SHOW EDUCATION PROGRAM TO DELIVER EXPERT INSIGHTS AND PRACTICAL LEARNING OPPORTUNITIES -- Industry experts share actionable insights on the trends, technologies, and business strategies shaping t ...

With the 2026 SEMA Show approaching November 3-6 in Las Vegas, attendees can now review transportation options for getting to and from the Las Vegas Convention Center (LVCC). (Still need to register?

The start of the 2026 SEMA Show, November 3-6 in Las Vegas, is just a few weeks away. If you haven't booked your hotel yet, now is the time to secure your room through OnPeak, the SEMA Show's official ...

SEMA RE-LAUNCHES ‘DRIVE THE VOTE’ VOTER MOBILIZATION CAMPAIGN DIAMOND BAR, Calif (Sept. 29, 2026) – The Specialty Equipment Market Association (SEMA) has officially re-launched its Drive the Vote ...

Oracle Lighting, the aftermarket brand providing automotive LED lighting, has announced the appointment of Johnny Johnson as its new strategic account manager. Johnson will help grow the company's ...

From the golf course to the debut of the next vehicle build giveaway, Turn 14 Distribution is bringing elite networking to Las Vegas. For those arriving early to beat the crowds, Turn 14 is hosting a ...

The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of ...

The SEMA Fest schedule is here, making it easier to plan an action-packed Friday, November 6. Check out the full schedule below, then secure tickets before prices increase on Sunday, October 4––and ...