Do client-brands and media buyers have an obligation to spend their dollars in the local media ecosystem? That’s the question ...

Microdramas - or “verticals” or “microseries”, as Vertical Studios Australia co-founder, Rebecca Andrews describes the ...

AI agents are taking on marketing’s grunt work as Braze moves to automate customer messaging, and campaign checks while ...

This news article was produced with the assistance of Mi3's AI automation engine, with editor curation and oversight. Want your daily shot of Mi3 smarts? Become a member of Mi3 Australia and ensure ...

Bonds is bringing Bluey back for a new family sleepwear collection more than five years after the pair’s last collaboration, ...

Snapchat and Fanta have launched a Promoted Places campaign in Australia, claiming a first for this initiative in the country ...

More than one in three major ANZ advertisers on TikTok are now investing overseas, with international spend up 105 per cent ...

The Australian advertising market fell 3.4% in August 2026 versus August 2025, after three straight months of growth, per ...

James Lane and Vuly have becomes the latest retailers to incur penalties for allegedly misleading consumers during Black ...

Opus Agency has appointed Erica Seo as senior vice president for ASEAN and Charles Turner as senior vice president for ...

Jaywing has expanded its partnership with Only About Children (OAC), an early learning provider, to include a comprehensive ...

Mars Snacking ANZ has unveiled a new integrated campaign titled 'Feed The Trolls' for its Snickers brand, coinciding with ...