The Coca-Cola Company has highlighted the sales impact of the relaunched ‘Share a Coke’ campaign, despite its volume sales declining in its most recent quarter. Earlier this year, the brand announced ...

As proving marketing effectiveness becomes increasingly important, marketers need to be able to pick the metrics that matter to show the impact marketing is having on the business. That is a journey ...

In a year of wider change for Formula 1 as new regulations are brought in, the goal of the sport’s marketing director, Donna Birkett Baida, is to “lift the visor” on the sport even more and change its ...

With car buying an infrequent process, Autotrader is investing in brand to drive association with its category from those out ...

UPDATE: McDonald’s has announced it will withdraw the controversial advert, and it will be removed from all media, including TV and cinema, this week. “It was never our intention to cause any upset.

Tesco is introducing influencer content into its retail media offering, something it claims will allow brands’ creator spend ...

The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.

The value of marketing to the business rests on three related foundations – the importance of the ‘outside’; the importance ...

New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

In the first part of a new series, The Line In The Sand, marketing consultant Johnny Corbett challenges marketers to confront ...

The IMF expects China to grow 4.6% this year and India 6.4%, versus 2.3% in the US, 1.9% in Australia and 1% in Britain.