A panel of marketing leaders at Advertising Week New York argued that brands earn credibility through visible action: ...

The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star ...

Genius wonders whether their engagement can help brands reach fans effectively and if the company can show that its approach ...

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in ...

Tuesday, September 22, 2026 Good morning! It’s Tuesday, and this is your monthly edition of the Cynopsis Sports newsletter. Hard to imagine any fanbase had a better weekend than Ole Miss after the ...

The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks ...

U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%. New retail behavior trends are fueling the need for marketers to ...

In this Q&A, The UPS Store’s Senior Vice President of Marketing shares that small-business owners relate to empathetic characters just like everyday consumers, and that can lead to a sticky marketing ...

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness.

The retailer's Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the ...

The brand's marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here's ...

At Hubspot's Unbound conference, The New York Liberty chief brand officer, Shana Stephenson, details how marketing culture ...