The supplement shot brand offers internships to athletes in its NIL program, and its campaign with the former NFL star ...

At Hubspot's Unbound conference, The New York Liberty chief brand officer, Shana Stephenson, details how marketing culture ...

Genius wonders whether their engagement can help brands reach fans effectively and if the company can show that its approach ...

The better-for-you diaper brand is turning on influencer marketing and beefing up its educational content to build awareness.

The retailer's Senior Vice President explains how its new demand plan balances cost and risk while working to optimize the ...

Senior Vice President of Marketing and Creative Carley Caldas explains how the cosmetics brand’s 'scrappy' social team finds creators who will connect its products to culture on social media and in ...

The brand's marketing pivot to everyday consumers fueled 85% member growth and a surprise 300,000-unit holiday order. Here's ...

The medical-grade formula brand is marketing its products to consumers looking for extra nutrition, such as children and GLP-1 users. Kate Farms is increasing its investments in retail media networks ...

U.S. consumers spend $14.25 billion online on Cyber Monday, a 7.1% year-over-year increase. Online Black Friday sales surge 9.1%. New retail behavior trends are fueling the need for marketers to ...

When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide whether this was just a curiosity to watch or the start of a live test.

In category after category, buyers are asking their first questions in AI tools instead of traditional search engines or brand websites. For marketers, that shift changes where discovery happens and ...

The energy drink space is crowded, with heavyweights like Red Bull, Monster Energy and Celsius dominating the marketplace. What that means for a challenger brand, like Accelerator Active Energy, is ...