Saudi grocery retailer Panda Retail has partnered with Spike Media Saudi and commerce technology company GoWit to expand its ...
Ask an agency HR head in Dubai what a Chief Creative Officer earns versus a Managing Director, and you'll get a confident, ...
Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly ...
Coca-Cola is expanding its beverage portfolio with a range of new flavors across Coca-Cola, Powerade, Mr. Pibb, Topo Chico ...
Advertisers are increasing their budgets to attract new audiences, but 81% are failing to reach people beyond the audience ...
Google Cloud on Friday launched a new Gemini agent designed to handle knowledge work, create content, write and run code, and ...
What's an idea the industry treated as untouchable for years—growth playbooks, agency models, client relationships—that this ...
Artificial intelligence can generate content at unprecedented speed, but marketing leaders believe its ability to replace ...
In-app purchase revenue across the Gulf Cooperation Council (GCC) grew 41 percent between the first quarter of 2024 and the ...
AI is already embedded in digital advertising, helping marketers target audiences, bid for inventory and optimise campaigns.
GANNI and lululemon will bring their new collaboration to Dubai on Oct. 15, with the 22-piece collection available ...
Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader ...
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