Canadian Auto DealerOpinion

The experience advantage – Chinese brands will bring more choice, but established dealers can compete by delivering a better ownership experience

We have been posting on social media for years about the likely arrival of Chinese vehicles in Canada. We have also argued ...
Canadian Auto DealerOpinion

The affordability challenge – Transportation policy can either ease costs or compound them

There is no question that affordability has become a major defining issue facing British Columbians and Canadians. Whether it ...
Canadian Auto Dealer

Escape velocity – AI only works when the whole dealership is ready

There is a number familiar to aerospace engineers: 11.2 kilometres per second. That is Earth’s escape velocity — the speed ...
Canadian Auto Dealer

Leadership and solving problems – Effective managers make time to identify and solve problems

I have written about leadership before, but I find it a worthwhile subject to bring up again. I find that many great service ...
Canadian Auto Dealer

What a time to take the wheel – Auto retail faces disruption, but opportunity remains firmly ahead

One of my earliest childhood memories is walking through Nuremberg with my parents and my father challenging me to name the ...
Canadian Auto Dealer

Ready for Chinese brands? – New research from Clarify shows Canadian buyers may be more open than expected

According to Clarify’s new Canadian Vehicle Buyer Opinion Study (VBOS), nearly two in five Canadian new-vehicle owners (39 ...
Canadian Auto Dealer

AI is (not) recommending your store – AI is already judging your dealership before customers arrive

In a recent digital marketing lecture at Georgian College, ChatGPT recommended that I wait for a car that didn’t exist ...
Canadian Auto Dealer

Creating a home field advantage – Local PR builds the trust and familiarity that fills a dealership’s sales funnel long before a customer ever walks the lot

Many dealers know exactly what they spent on their last digital ad campaign, and almost to the dollar what it cost to acquire ...
Canadian Auto Dealer

Roll the dice – Why now is the right time to start an automotive dealership in Canada

Ever think about starting your own dealership? Like many professionals in this industry, building your own group, ...
Canadian Auto Dealer

And so it begins – Chinese-made EVs are arriving, raising questions about pricing, franchises and future investment.

Prime Minister Mark Carney’s agreement to allow a limited number of Chinese-made electric vehicles into Canada at a reduced ...
Canadian Auto Dealer

TalkAuto 2026 registration closes Oct. 26

The next five years could reshape Canada's automotive industry for decades to come, and that is the conversation organizers ...
Canadian Auto Dealer

Women find opportunity in U.S. dealerships, but gaps remain

Women working in U.S. dealerships are finding reasons to feel optimistic about their careers, even as differences in ...