If you’ve noticed your skincare collection growing alongside your time spent scrolling TikTok, you’re not alone. Beauty ...

In the digital era, fashion no longer trickles down exclusively from runways or glossy magazines. Instead, it spreads at lightning speed through screens, feeds, and short-form videos. Today, fashion ...

Viral health trends across social media claim to increase both stamina and longevity, but do they really work? TODAY medical ...

From the Coldplay kiss-cam to AI Jake Paul, The Hollywood Reporter is rounding up the most memorable viral videos and memes this year. By Carly Thomas Senior Editor, Digital If you’re chronically ...

Add Yahoo as a preferred source to see more of our stories on Google. When it comes to what's hot and trending, social media can be a great place to go for the latest finds. Beauty expert and content ...

A frontline battle against troubling trends. Doctors and health experts have long been sounding the alarm over the controversial hot health takes flooding TikTok and other social media platforms. Now, ...

An Australian dentist is urging parents to heed his warning — or risk damaging their kids’ smiles for good. Perth-based Dr. Maheer Shah says his job has become about far more than cavities and root ...

An NYU professor and author of a new book on online trends insists we need to update how we think about going viral.

A viral TikTok recipe shows how social media, aspiration, and fear of missing out are reshaping what Australians buy. When Greek yogurt disappeared from the shelves at Woolworths, Coles, and Aldi ...

When it comes to what's hot and trending, social media can be a great place to go for the latest finds. Beauty expert and content creator Ami Desai joins Jenna Bush Hager and Sheinelle Jones on TODAY ...