Explore India's new proposed amendments to drug advertising rules aimed at regulating prescription medicines across digital ...

Brands will spend $14.15 billion boosting creator posts in 2027, as much as creators earn from sponsorships. A talent manager on why usage rights now decide the deal.

A health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a TikTok scroll, or a ...

Luxury brands and social media algorithms, working hand in hand, are elevating intellectuals, creating book clubs and ...

As heritage brands increasingly look for new ways to remain culturally relevant, Lurpak® is marking its 125th anniversary ...

Tesco is introducing influencer content into its retail media offering, something it claims will allow brands’ creator spend ...

SoundOn is tapping fitness, dance and fashion creators to introduce A$AP Ferg’s new single, “Cycle,” to new listeners and ...

As consumer journeys become more fragmented, a WPP Media, MMA India and Amazon Ads playbook finds that measurement gaps and ...

Bharatesh Education Trust’s Global Business School, Belagavi, organised a one-day workshop on branding and marketing communication for MBA students on Wednesday.

Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that ...

- Oregon Gov. Tina Kotek, right, talks with twins Joey and Aubrey Hager, left, and their mom, Kelly Hager, at the Veterans of ...

For small businesses, Instagram can be much more than a platform for sharing photos, Reels and product announcements.