That’s a strong number in today’s TV environment, for sure, and since the Oscars also still pull in lots of premium ...

What’s often misunderstood about Google’s incrementality testing and how Bayesian models use probability to guide better ...

Garrett Johnson, professor of marketing at Boston University, shares his thoughts on the nuanced challenges of adding ...

Do marketers need to completely rethink their search strategies, or is AI search optimization simply a complement to ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Challenges remain. None of Google’s legal cases are fully resolved, and future rulings could still force painful changes. The ...

In court, Google has spent most of this year running defense, trying to hold off the worst of the DOJ’s threats and maintain ...

Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, which could cause a pricing shift ...

Google-engaged audiences demonstrate where Google-owned traffic delivers higher match rates, stronger remarketing performance ...

Hidden Roku menus help you fix issues and tweak your setup fast. You can organize apps, watchlists, and remotes way better ...

Scammers are abusing Google's advertising platform to target customers of telecoms and utility brands and trick them into ...