Customer adoption of ZETA's AI product Athena is strong, accounting for over 60% of AI platform usage, but monetization ...

When establishing an overseas branch, there is a tendency to want to deploy the operations currently performed at the ...

The main reason global PRM (Partner Relationship Management) is not used in Japan is not a lack of functionality, but a lack of 'adaptation to Japan.' I will explain five key areas—language, fiscal ...

Brazil should focus on fewer sectors to foster growth and adopt realistic targets, says Utrecht University researcher Paulo ...

Bangladesh’s emerging OTT industry could become a vehicle for global cultural influence by turning local stories into accessible international entertainment.

SM Entertainment and MUSINSA are launching a strategic partnership that combines K-pop with fashion and beauty. SM Entertainment (SM) announced on the 14th that it had signed a memorandum of ...

Sports marketing operates on two distinct fronts: marketing the sport itself to grow fans and revenue, and marketing non-sports products through sport to reach highly engaged audiences. The field ...

When Starbucks Korea promoted its series of reusable tumblers called “tanks” with a “Tank Day” campaign on May 18, 2026, it probably seemed like a fun marketing idea. Instead, it spiraled into a ...

Sure, the great thing about social media marketing is that it’s essentially free. However, social media networks’ impressive targeting capabilities and wealth of campaign data make them ideal for ...

Ford Motor is seeking a new global chief marketing officer following Lisa Materazzo's departure. Materazzo, who joined in 2023, led the launch of Ford's new global brand strategy, 'Ready, Set, Ford.' ...

Michelle Taite is a marketing executive who advises companies on AI transformation, agentic marketing, and the design of modern go-to-market operating models. She most recently served as the chief ...

Gen Z marketing campaigns are no longer defined by channel alone. They are shaped by culture, community behavior, and how content travels across platforms like TikTok, Instagram, and regional ...