So-Young: Strong Revenue Growth Doesn't Equate To Profitability

So-Young International is rated HOLD due to ongoing losses despite strong top-line growth and a unique online-to-offline ...

Q2 Earnings Highs And Lows: Omnicom Group (NYSE:OMC) Vs The Rest Of The Advertising & Marketing Services Stocks

As the craze of earnings season draws to a close, here’s a look back at some of the most exciting (and some less so) results ...

These Are America’s Most Expensive Senate Races: Where Republicans and Democrats Are Spending the Most

Ohio, however, demonstrates that the most expensive race overall is not necessarily the most expensive per voter. The state ranks fifth in advertising spending relative to its voting-age population ...
University of Nebraska Omaha

What IBM, Toyota, and the NFL Can Teach Us About Making More Money by Inviting Competition

Conventional wisdom says businesses should keep rivals out. A new study from two UNO economists found that in some industries, inviting competition may be the smarter strategy for boosting the bottom ...

The Era Where Writers Who Can Capture Their Client's Customer Needs Win: Why Writers with Marketing Knowledge Are the Strongest

Writers are increasingly becoming marketers.Conducting interviews, listening to stories, and summarizing them into clean, easy-to-understand text.This has been the typical work expected of writers ...

The Core of Marketing Learned from Gary Vaynerchuk: Not Just a Man Who Succeeded on Social Media, but an Executive Who Grasped Consumer Shifts Faster Than Anyone

Do you know the person named Gary Vaynerchuk?He is an American entrepreneur and co-founder of the marketing agency VaynerMedia. Known as "GaryVee" on social media, he continues to share insights on ...