The WFA has grown under his leadership to cover more than 150 global brands, with national associations in 60 countries and ...

AI insights platform Ask Your Target Market (AYTM) has created an AI-native operating system to allow clients to examine ...

HSBC remains the UK’s most valuable brand, with the top 10 fastest growing brands in the country all coming from the ...

Social media research business Askpolly has integrated its platform with Microsoft Copilot Cowork. The integration will allow ...

Media measurement body Barb has admitted Amazon Prime Video as the first streaming platform to join its post-campaign ...

Consumer insights business TestSet has acquired a medical and healthcare panel from Shift Insight as the company expands its ...

Three-quarters (75%) of marketers cannot estimate what proportion of their promotions are profitable, according to research from marketing professor Les Binet and Kantar chief strategy officer Dom ...

Katherine Hardwick and Lucy Ramsay, former insight leaders at food manufacturing business Samworth Brothers, have co-founded ...

Research and technology group Strat7 has launched a new standard to bring together data, insight and strategy with technology ...

Potter (pictured) was previously at companies including Cognos, IBM and Qlik, where he spent a decade. His most recent role ...

MCP is an open standard created by AI firm Anthropic for connecting AI applications and large language models to external ...

SWITZERLAND – Zurich-based technology startup Underheard has made its AI voice interviewer available to all organisations.