Flipkart’s Big Billion Days campaign uses celebrity-led storytelling and consumer disbelief to spotlight the Samsung Galaxy S25 at ₹57,999.

CheilX has appointed Tania Sinha to head its Delhi office, strengthen client partnerships and drive regional expansion, building on her experience in brand strategy and integrated marketing.

Its AI-powered customer engagement promises higher conversions, but marketers must weigh measurable growth against brand identity and consumer trust.

Bridgestone India has integrated its brand into Parmish Verma’s music through a road-trip narrative, using entertainment-led marketing to connect with audiences.

California Pistachios has expanded its ‘The Better Snack’ campaign in India, using outdoor, print, creator partnerships and quick-commerce to position pistachios as an everyday accompaniment to chai ...

adfest has introduced a new visual identity by Into Creative, designed to reflect its Asian heritage and ambitions for the next generation of creativity.

Under the agreement, WPP will leverage Kyndryl’s Agentic AI Framework throughout its operations.

Uber Advertising’s Arpit Tyagi explains how brands can win the attention economy by pairing real-world moments with context, turning captive commute times into high-intent engagement opportunities.

The campaign uses humour, nostalgia and star power to build anticipation for India’s cricket calendar ahead of the 2027 World Cup.

Each time a global house ‘borrows’ a centuries-old Indian craft, the same question resurfaces: why does Indian craft seem to gain value only after it has walked a runway in Paris or New York?

The AI-native platform connects industry professionals with verified credits, collaborators and emerging production capabilities across India’s screen-content ecosystem.

Discover how AI, regional targeting, and changing consumer behaviors are redefining the festive marketing landscape and shopper journeys in India.