Digiday

Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...
Digiday

Cannes Briefing: Creativity is moving beyond the agency model

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...
Digiday

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around

The Trade Desk built its dominance by being the obvious choice. It’s still the obvious choice. Just not as obviously as it used to be. On the surface, The Trade Desk is not a company in trouble.
Digiday

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why

The ink was barely dry on Publicis Groupe’s deal to acquire LiveRamp before marketers started calling their partners and consultants. Not to make decisions — most aren’t there yet. Just to ask ...
Digiday

As OpenAI’s ChatGPT ad delivery improves, the doubts it created aren’t so easily fixed

Advertisers treated OpenAI’s ad pilot like a bet on the future. The question now is how long they’re willing to wait for it to pay off. So far, it has not been an easy wait. Since the pilot launched ...
Digiday

Creators build GEO strategies to get discovered by brands and agencies in AI search

Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product ...
Digiday

SharkNinja’s new growth strategy runs through comedy creators

Somewhere right now, a parent is dumping a handful of spinach into a Ninja Creami. It’s not a recipe SharkNinja’s engineers dreamed up. It’s a hack cooked up by the brand’s own customers — the kind of ...
Digiday

Media Briefing: The case for and against markdown for AI bots

This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series → This week’s Media Briefing unpacks the ...
Digiday

Forbes tests a creator-led audience play to grow off-platform reach

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...
Digiday

How 3 brands are using TikTok Shop to expand abroad

Brands are increasingly looking to replicate their TikTok Shop success when entering overseas markets. Modern Retail spoke with three brands — gaming consoles business Nex Playground, K-beauty company ...
Digiday

YouTube is building infrastructure for the full creator-brand partnership life cycle

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...
Digiday

Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin

The standoff between Publicis Groupe and The Trade Desk is widely viewed as a transparency dispute, but that’s only the surface; deeper analysis shows it’s indicative of tectonic plates shifting. Away ...