There has been a lot of talk about iBeacons since they launched with iOS 7 last fall, but much of the focus has been on how they benefit retailers and add to the in-store shopping experience. They ...

Will Apple's iBeacon permanently transform how you shop in stores? This largely overlooked feature, a Bluetooth-based competitor to the near-field communications (NFC) technology embraced by companies ...

Apple flipped a switch this week and enabled customers at 254 U.S. Apple Stores to get spammed with micro-location based promotional nagging. The new system, called iBeacon, is a low cost, low-energy ...

Apple’s iBeacons will be a boon to retailers who want to target their in-store customers with advertisements and special deals. But while the technology has generated a lot of excitement in the retail ...

Apple products are usually over-hyped. But there’s one that’s radically under-hyped: Apple’s iBeacon positioning system. So I’m here to turn up the noise on this quiet revolution. You really need to ...

Urban Airship is sending out 3D-printed airships with iBeacon modules to companies interested in testing out the technology.Urban Airship BARCELONA, Spain — While companies are still figuring out the ...

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You step inside Walmart and your shopping list is transformed into a personalized map, showing you the deals that'll appeal to you most. You pause in front of a concert poster on the street, pull out ...

Global beverage behemoth Coca-Cola is actively investigating a rollout of Apple's iBeacon technology as a part of its marketing campaign for the upcoming FIFA World Cup, for which the company is a ...

This year's SXSW festival in Austin, Tex., will feature more than a thousand iBeacon transmitters onsite, allowing attendees to receive timely, location-specific messages and the ability to connect ...

There’s a battle brewing in the world of location-based beacons. Fueled by Apple’s iBeacon specification, devices for location-based marketing initiatives are popping up in an array of company product ...

Tired of only seeing adverts 99 percent of the time? While Apple's already announced intentions to take over the final one percent with iBeacon, Samsung's just today getting in on the action. The ...