What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they incorporate visual branding elements into their personal brand strategies. Here is ...

STOCKHOLM, Sept. 21, 2023 /PRNewswire/ -- Today, Sandvik presents a new visual identity. It highlights the company's commitment to lead the shift towards digitally driven and automated industries, and ...

Texas Tech's distinctive brand just got a refresh. The university on Thursday revealed a new word mark — the "Texas Tech" lettering that often accompanies the beloved Double T. The new word mark ...

Opinions expressed by Entrepreneur contributors are their own. Mention the terms ‘brand’ or ‘branding’; most non-marketers will think of iconic logos. Brands like Coca-Cola or Apple may come to mind, ...

The last time Texas Tech University changed its signature word mark, Apple was still two years away from releasing its first iPhone and YouTube had just launched. Technology and communication have ...

Making projects look their best. Brand identity is the visual representation of Case Western Reserve University—the tangible elements that make our brand recognizable and reinforce our core values and ...

Campaign Trail is our analysis of some of the best and worst new creative efforts from the marketing world. View past columns in the archives here. Some brands are so iconic, they don't need a logo or ...

In today's competitive fashion industry, creating a distinct identity is crucial for brands that aim to leave a lasting impression on consumers. Fashion marketing is no longer just about selling ...