Varsity Spirit is starting a professional cheerleading league that promises to pay athletes, joining the crowded niche sports market that already includes softball, volleyball, 3-on-3 basketball, ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for-profit ...

North Texas has long been the epicenter of the cheerleading world, home to some of the most iconic athletes in the sport with the Dallas Cowboys Cheerleaders and the cheerleading team at Navarro ...

May 14 (Reuters) - Varsity Spirit, its current and former private equity owners and others have agreed to pay $82.5 million to resolve a class-action lawsuit accusing the cheerleading events promoter ...

Varsity Brands’ insurance company is now accusing it of breach of contract in the wake of over a dozen sex abuse lawsuits filed in the last two years against the cheerleading juggernaut for allegedly ...