The Specs Visionaries campaign, shot by Steven Meisel, also features Jimmy Butler and Imogen Heap.

Snapchat’s upcoming on-device AI model could transform your background — and your clothing — in real time. Snapchat’s upcoming on-device AI model could transform your background — and your clothing — ...

After years of patient experimentation, the Snapchat maker is getting ready to ship Specs, an ambitious computer for your ...

Snapchat is introducing AR Lenses powered by generative AI, the company announced at its Snap Partner Summit today. To start, the platform is rolling out a new “Cosmic Lens” that turns you and your ...

If you thought you were a big fan of Snapchat’s shoppable augmented reality (AR) Lenses, you ain’t seen nothing yet. On April 28, the company announced a series of updates that will seriously change ...

Theatrical campaigns using an AR lens in 2021 in addition to video buys saw a 32% average incremental reach, according to research cited in the release. Which could be why Disney is expanding its ...

Snapchat has become synonymous with smartphone selfie filters and lenses, despite some privacy missteps, and there are a whole lot (both official and user-created) to choose from. Butterfly lenses are ...

One of Snapchat's most popular filters turns humans into dogs. Now, Snapchat's newest filters can turn dogs into humans. Snapchat announced a new feature designed specifically for your four-legged ...

You’re always bound to stumble into a trend on TikTok, and while the latest one might leave you laughing until you cry — it’ll also leave you a little confused. The crying face filter (you know the ...

Snapchat is a moneymaker for some creators who frequently post content to Spotlight, land brand deals, and create AR lenses for the platform.