Shaun McBride is as nice and easygoing as they come, but don’t let his chill vibe and cool exterior fool you. He’s smart, ambitious, and is playing large in an already massive arena of emerging ...

Known as “Shonduras,” Shaun McBride is a pioneer of new online content. After making a career out of stunts like refrigerator-skiing — drawing millions of eyeballs from the coveted under-35 ...

Here’s one way to parlay internet fame into cash: Get a gig with a traditional media company to help it figure out what works on social networks. McBride’s first project under the Viacom pact will be ...

We sat down with the trio for the extended weekend TalkingTech podcast to talk about the world of online video, from their perspective. For years, YouTube has been the only game in town--paying them ...

Lucrative advertising deals have become commonplace, but do users know what’s sponsored and what’s not? Lucrative advertising deals have become commonplace, but do users know what’s sponsored and what ...

(UPDATE: 02/21/17) They didn't hit 1 million subscribers, but they gave fans a who new view into their life as they livestreamed for a day on YouTube. The crew ended gaining 10,000 new subscribers in ...

Whenever you hear about the life and times of a social media influencer, it's natural to wonder how the hell anyone ends up with that gig. Usually, you find out it's a combination of creative ...

When it comes to social media platforms, Snapchat users might be stuck with the most limitations. Most famous for its (supposedly) self-destructing messages, Snapchat limits videos to 10 seconds, text ...

Here’s one way to parlay internet fame into cash: Get a gig with a traditional media company to help it figure out what works on social networks. Shaun McBride, a popular Snapchat creator better known ...