Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Hopefully, they will be your smaller customers, but you are going to lose some business every year. We all know that new customers can be hard to come by and are often costly to attract. That’s why it ...