Touch-Free Transactions and Direct Consumer Engagement Quick response (QR) codes on product labels or packaging provide easy, rapid and contactless mobile engagement for consumers. iPhone and Android ...

Uniqode reports QR Codes are key for collecting first-party data, offering consent, context, and engagement insights over ...

Nitin Gupta, founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. Retail brands adopt various marketing strategies to reach a ...

QR code creation has surged by over 200% in the past year. The retail industry in particular has largely embraced these 2D barcodes to elevate shopping experiences, using the technology to access ...

The next era for retail is already underway, and it all starts with the simple but powerful scan of a code. Nearly 50 years ago, UPC barcodes changed the game for retailers everywhere, and now we’re ...

In 2019, New Balance piloted placing QR codes on an exclusive run of basketball shoes. Wearers verified their purchase via a chip-embedded “Real Chain” card that recorded ownership and authenticated ...

Walk into almost any shop today whether it’s a supermarket in Leeds, an independent boutique in Brighton, or a beauty retailer in London and you’ll notice something small, but quietly transformative.

Clothing retailer Express is continuing its mobile bar code push with an initiative that encourages users to join its new loyalty program. Express is placing QR code-enabled posters in both store ...

Apple today informed developers that it is making new App Store marketing tools available for use, providing developers with a simple way to create short links, embeddable code with app icon and ...

Sportswear brand PUMA is bringing its new New York City flagship store to life with interactive digital product experiences, giving customers visiting the store access to dynamic experiences – by ...