Attention isn’t something you get by building a great product — it’s something you earn by consistently showing up and making ...

It’s not easy to introduce a new product to the market—even for famous brands. Sometimes, consumers aren’t ready for the product, and sometimes bad marketing is to blame. And if that happens, even an ...

I've watched brilliant health-tech products die in regulatory review, get rejected by clinicians or gather dust post-launch—not because the technology failed, but because the teams building them were ...

Nielsen’s long-cited benchmark—85 percent of new products fail—still holds in 2026. Harvard Business School’s late Clayton Christensen put the number of new consumer products launched annually at ...

In a startup’s early days, excitement is high: new features and technologies, big ideas and possibilities. But behind the buzz, engineers are often the first to recognize a product set to fail. The ...

Have you ever heard of Odeo? NeXt? How about Traf-O-Data? If you follow startup news, you may be familiar with these failed attempts by founders who went on to become household names — Evan Williams, ...

Product anthropomorphism, a strategy commonly employed in marketing to humanize products and increase consumer engagement, may also have unintended negative consequences when products fail. Building ...

At the upcoming MD&M West show at the Anaheim Convention Center, Vice President of Engineering at Endera Motors, Pedro Chavez, will address the reasons that electrified products fail at scale. The ...

U.S. healthcare continues to pour money into health tech, especially anything with “AI-powered” stamped on the label. Yet, a recent State of AI in Business 2025 report from Massachusetts Institute of ...